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Florence | Elegant Halterneck Maxi Dress with Watercolour Floral Print

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Effortless Elegance in Bloom

Step into timeless sophistication with the Florence Bloom Maxi Dress. Designed with graceful pleats, a flattering halter neckline, and a flowing full-length silhouette, this dress is made to turn heads at every special occasion.

Feminine & Flattering Fit

The gathered bodice beautifully enhances the waist, while the soft pleated skirt moves effortlessly with every step. Finished with a delicate blue waistband for an elegant, defined shape.

Romantic Floral Details

Featuring a soft ivory base with delicate blue floral print, this dress captures a dreamy and luxurious feel that never goes out of style.

Perfect for Special Occasions

Ideal for weddings, summer parties, evening dinners, holidays, formal events, and unforgettable moments where you want to feel your best.

Pair with heels, delicate jewellery and a clutch bag for a polished occasion look, or keep it soft and minimal for effortless elegance.

Why You'll Love It

• Elegant halter neckline
• Flowing pleated maxi silhouette
• Soft floral print design
• Defined waist detail
• Lightweight premium feel fabric
• Perfect for weddings & occasions

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Florence | Elegant Halterneck Maxi Dress with Watercolour Floral Print
Florence | Elegant Halterneck Maxi Dress with Watercolour Floral Print Sale price£44.99 Regular price£90.00

Customers Reviews

Cathlin T. (39)
"Absolutely over the moon with my order! The dress fits beautifully and I've already had so many compliments. Will definitely be ordering again!"
Cathlin T. (39)
Carol B. (47)
"I wasn't sure about ordering online at first, but I'm so glad I did. The jewellery is even lovelier in person — really elegant and well made. Delivery was quick too. Proper quality, not like those other sites. Highly recommend!"
Carol B. (47)
Linda F. (48)
"Sizing came up slightly small but customer service was brilliant — sorted straight away. Lovely shop overall!"
Linda F. (48)
Dianne H. (54)
"Bought a gorgeous dress for my daughter's 40's birthday and felt an absolute million dollars. The customer service was brilliant too. Couldn't be happier!"
Dianne H. (54)
Susan K. (47)
"Everything arrived beautifully packaged — it feels like a proper treat, not just a parcel through the door. Gorgeous pieces, gorgeous service."
Susan K. (47)
Gillian P. (41)
"Delivery took a little longer than expected but the dress was worth the wait. Really beautiful quality."
Gillian P. (41)